Beyond technology: Unlocking the secrets of DOOH

Our commitment to excellence in content production and project design is a corollary of our in-depth knowledge of both existing and emerging digital out-of-home (DOOH) technologies.

As a content developer and project designer, we have to keep close tabs on technological innovations in the DOOH sector. Our industry uses a wide range of display technologies, software programs, distribution equipment, creative tools and file compression systems – and new products arrive on the scene on an almost daily basis. Our ability to analyze up-and-coming trends and put new technologies to work for our clients means we can be more effective in our content development efforts and make better technology-oriented recommendations for all of our projects.

We have undertaken a number of important initiatives in this regard, each of which has helped confirm our leadership from a technological standpoint:

• Development of an in-house research laboratory to test technologies and the quality of various types of content (animations, videos, interactive, etc.)

• Involvement in key industry events

• Regular meetings with manufacturers and technical integration specialists

• Continuous monitoring of market developments and main online sources of information pertaining to DOOH

• Participation in and/or organization of forums focusing on DOOH and related technologies (JADN.TV, Digital Content Circle, the e-paper forum)  

 TECH-DOOH: INVENTORY AT A GLANCE
In more specific terms, here are a few of the technologies we analyze and test on a regular basis, in addition to maintaining an inventory of what each of our providers brings to the equation:

• LCD screens and projection/rear-projection technologies
  Basic building block for many DOOH systems; types of products can vary, depending on the lighting conditions in a given venue 

• Microdisplays
  Used primarily in retail applications, e.g., electronic merchandise and special in-store promotions

• 3D screens (glasses-free)
  Technology with an impressive output; used mainly for events and promotional activities

• LED screens
  Screen using light-emitting diode (LED) technology; very competitive solution for giant formats

• Christie MicroTiles^MD
  New modular display technology that delivers unbeatable brightness and contrast and the ability to create an infinite variety of screen shapes. Highly flexible digital out-of-home system with optional interactivity. Impact guaranteed

• Immersive environment solutions
  Specialized display technologies for events and industrial simulations

• Gesture-based interactivity software
  No direct contact with any surface; body movement triggers the interactive component, often with spectacular effects

• Touch/multi-touch screens
  For interactive kiosks, many innovative options in terms of available formats and multi-touch applications

• Content management and distribution software
  There are more than 300 programs currently on the market, each with its own technical features and advantages

• Media player
  On-site server to manage and distribute content transferred from an online source to a specific location or installation

• Animation, video editing and 3D creation software
  Highly innovative solutions aimed at improving interfaces, managing work flow and archiving content

• Audience measurement and facial recognition systems
  Increasingly popular solution for counting and profiling the people in front of a given screen at a given time

• File compression technologies and standards
  Important for the industry given the sheer size of the files required to generate a high-quality on-screen output

For recommendations or to find out how to make your DOOH solution stand out, contact us.