Digital content for audiences on the move

Established in 1999, Arsenal Media is a content marketing agency specializing in the digital out-of-home (DOOH) industry.
 

We develop digital content and marketing projects for audiences on the move.

What this means on a day-to-day basis is that we support the business goals of our clients by producing content designed to inform, entertain or sometimes simply to promote. Videos, interfaces, animated content or innovative interactive installations: these are just some of the DOOH applications we develop – most of which are supported by Web and mobile marketing solutions. Our ultimate objective? To connect with audiences on the move in a compelling, immediate way.


2,500+ PIECES OF DIGITAL CONTENT… AND COUNTING!
Serving clients in Quebec and around the world, Arsenal Media has achieved a number of attention-grabbing projects, including some for the retail industry, and has developed a high level of expertise in various types of technologies. We have produced more than 2,500 pieces of customized content for DOOH projects and networks.

The services we offer our clients fall into two main categories:

1. Production of digital, interactive content

2. Advisory services for the development and management of DOOH projects
    

KEY TO OOHD SUCCESS
In recent years, the digital out-of-home digital (DOOH) sector has evolved from a mere technological novelty into a comprehensive, high-impact business and marketing solution. Whether a project involves an in-store network for a retail client, an experience-based multimedia installation, an interactive kiosk or a digital control room, its success ultimately depends on the ability to establish and fulfill clear and measurable business objectives.

Our approach to developing digital content and DOOH solutions is rooted in four key principles, all of which are designed to help optimize return on invested capital (ROIC):

The Arsenal Media team boasts a wide range of multidisciplinary expertise in such fields as communication, marketing, technology, multimedia design, branding and consumer psychology. These are all core to the newly emerged market of DOOH, where success depends not only on technological savvy but also on the ability to develop powerful context and audience-specific content strategies.

Our team is dedicated to continuously developing best practices and promoting the digital out-of-home digital (DOOH) industry. We keep our finger on the pulse of the latest technological and strategic developments in this regard. And we have set up a laboratory that lets us test various technologies, content and commercial applications. In addition, we:

• Are active members of CODACAN, the Canadian Out-of-Home Digital Association

• Launched, in September 2009, in partnership with Paris-based content agency Dagobert, the first phase of the Digital Content Circle (DCC), an online space devoted to best practices in content production and DOOH project development

• Participate in key industry events

• Maintain regular ties with independent industry experts

• Created the JADN.TV forum, in association with a number of industry leaders, in 2006.