MicroTiles: Impact & power of attraction

Christie^® MicroTiles^® technology provides retailers, brands and companies with the opportunity to develop high-impact, high-visibility digital display installations, projects and content like never before.

VIEW ARSENAL MEDIA'S WORK WITH CHRISTIE MICROTILES

Please also have a look at our digital portfolio on Vimeo:
http://www.vimeo.com/arsenalmedia/videos

This innovative visual solution developed by Christie Digital Systems, based in Kitchener, Ontario, lets you build powerful screen displays that can be configured to any shape and size, with uncompromisingly vivid colours and superior brightness and contrast.

MicroTiles gives you true creative freedom and the ability to personalize any digital display installation in line with your brand, your business needs and your client's profile.

WHAT ARE THE TARGET MARKETS FOR THIS TECHNOLOGY?
The MicroTiles system brings added value to four main sectors:

1. Architecture and interior design
   Hotels, museums, corporate lobbies, building facades, way finding, public spaces

2. Event production
   Trade shows, live theater, corporate events, kiosks, interactive promotional installations, sports events

3. Monitoring and surveillance centres
   Video walls, command centres, mobile surveillance, large-scale displays for financial exchanges, briefing rooms

4. Digital out-of-home (DOOH) branding and advertising networks
   Retail, casinos, airports, rail stations, malls, interactive shopping installations

WHY USE MICROTILES?

• Ability to create displays of any shape or size

• Compelling image quality

• Any view point

• Exceptional colour accuracy

• Easy installation and maintenance

• Automatic color matching

• Superior image resolution

• High environmental standards

MICROTILES: ONE-OF-A-KIND EXPERTISE FOR ARSENAL MEDIA
We were involved in the final stage of the development process, working in close partnership with engineering and marketing teams from Christie Digital Systems. We also developed the content strategy for marketing the technology and established the branding platform. As a result, our team has acquired unmatched expertise in designing projects, installations and digital content for this technology, which represents a major breakthrough for our industry.

Our service offering using the Christie MicroTiles solution:

• Analysis, strategy and project design

• Creation of digital installations and concepts

• Production and management of diversified digital content

• Interactive installations and products (gesture-based interactivity)

• Technical coordination

INFO AND WHITE PAPER
In the coming months, Arsenal will be publishing a white paper aimed at optimizing the use of this technology from the point of view of content creation. Until then, you can refer to the first edition of the MicroTiles white paper, developed by Christie Digital Systems.

For more information on the recent MicroTiles launch, read this news item.

For more information on the technology and the various applications it can enable, contact us.