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Screenmedia expo 2011:
European Launch of The BuzzWall™


Arsenal Media unveiled  The BuzzWall™ — the ultimate in-stadium multimedia experience for tech-savvy digital signage sports fans — at Europe’s most prestigious digital signage event, Screenmedia expo 2011.

After bringing The BuzzWall to the Digital Signage Expo in Las Vegas in February 2011, the Arsenal team prepareding to wow European digital signage professionals with this all-in-one solution that has been a huge hit with NFL Miami Dolphins fans at the Sun Life Stadium in Florida. “Our goal was to stimulate interest in the product and explore its corporate and entertainment potential for stadiums in this dynamic market,” explains Martine Guay, Customer Service Manager at Arsenal Media.

This year, Screenmedia expo took place at Brompton Hall, in the heart of Earls Court Exhibition Centre in London. The two-day event held May 18-19 showcased the latest innovations and state-of-the-art products for the digital place-based marketing, technology and emerging media markets. It also featured a series of seminars and presentations that looked at four fundamental areas of professional development within the industry. Denys Lavigne, president of Arsenal Media, presented Multichannel Media at The BuzzWall: The Miami Dolphins and Sun Life Stadium Case Study on May 18, as part of the “Joining the dots” program.

The BuzzWall™ is a multi-zone, all-in-one concept combining digital signage, gesture-based interactivity, mobile phone interactivity, audio, real-time video feeds, and social media. The result is an immersive multimedia destination and a focal point that brings together fans and brands.

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