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DSE Las Vegas 2011:
4 prestigious international awards
Pushing the creative boundaries on corporate communications and interactive retailing has earned Arsenal Media’s work four honors at the digital signage industry’s biggest awards.
A WINNING COMBINATION
A pair of projects, developed for The Nielsen Company and Christie Digital Systems won three golds and one silver at the Feb. 23rd Digital Signage Expo Content and Apex Awards in Las Vegas, NV. The DSE Content Awards celebrate the best in content-related achievements, while the Apex Awards honor outstanding digital signage installations. Digital Signage Expo is the largest trade show of its kind focused on the fast emerging digital signage and digital out-of-home advertising industries.
“For our team, the keys for success in both of these projects were the client’s direction and open-mindedness to explore more refined digital strategies,” says Denys Lavigne, President of Montreal-based Arsenal Media and Arsenal Integrated. “It has been a privilege to collaborate with such inspiring and mature organizations. These awards are shared with all participants, as any success in our industry is based on commitment from every contributor in the project, from project planners to integrators, technology providers to content producers.”
THREE GOLD AWARDS FOR THE NIELSEN COMPANY’S INTERACTIVE LOBBY
Nielsen’s new executive offices in Wilton, CT, won the top Apex prize in the Business, Industry & Government category, and content created for the experiential multimedia displays that greet visitors won creative golds for interactive and non-interactive informational content.
Developed by Arsenal in close collaboration with Nielsen, the multi-display, multi-zone content experience welcomes guests with a wall of interactive content using Christie® MicroTiles™ and gesture-based technology. Further into the lobby is a horizontal row of seamless Orion plasma displays running Nielsen insights, and more screen technology with different content serves guests in the waiting area.
“Our main objective was to demonstrate our unique capabilities in an engaging and immersive way, providing our visitors with a digital experience that is remarkably Nielsen. It’s a tremendous honor to see all the work put into this project recognized, and a tribute to everyone involved,” said Ana Mackay-Sim, Nielsen’s Creative Director.
Arsenal Media handled content planning and strategy, end-to-end production of all interactive and non interactive digital content, technical support in the integration of the system into the client’s environment, and quality control of the final installation. Others on the project included lead integrator Verrex, Christie’s Vista display controller division, and software provider Keywest Technology.
The interactive component was developed through a unique partnership with Float4 Interactive using RealMotion™ gesture-based technology. “At Float4, we are very proud to have teamed up with Arsenal Media and Nielsen to develop these highly creative projects. They really celebrate the possibilities for digital signage and interactive technologies,” says Sevan Dalkian, President of Float4.
For further details about this project, see the next article.
A SILVER FOR CHRISTIE’S SHOP OR PLAY INTERACTIVE RETAILING STATION
Christie Digital’s conceptual Shop-or-Play Interactive Station won silver for Entertainment/Experiential Content. Developed to help demonstrate the possibilities for Christie’s modular MicroTiles displays, the interactive display included WatchMatch, which let shoppers look for timepieces, and Viv-O-Ball, a gesture-based pinball game with a massive 2,880 by 2,700 pixel gaming surface.
“Our vision was to create an exciting, interactive MicroTiles display station that would engage customers and increase dwell times," said Kathryn Cress, Christie’s vice president of global and corporate marketing. “We looked to Arsenal to help us realize this vision and they delivered a truly compelling and immersive multimedia experience."
“Shop or Play is indicative of where this medium is headed,” says Cedric Leblanc, Arsenal Media’s creative director Graphic production. “We’re seeing displays as canvases that combine ultra-vibrant colours, unique shapes, an immersive environment, gesture-based interactivity, integrated sound effects and an ambient soundtrack. When that’s done right, it’s a truly comprehensive multimedia experience.”
See also the list of winners of the DSE 2011 Apex & Content Awards